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Pay Per Click Management - Managers Of Effective Paid Solutions

Our unique Pay-Per-Click Management approach ensures we are driven by your objectives, not your spend.

Paid Search (Demo) is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.

How We Operate Pay-Per-Click Management

The dgmSearchLab comprises a team of experienced Pay Per Click managers (PPC) who will work with you to understand what your objectives are. The team will undertake the following:

• Campaign Planning
  Understand your business objectives, business model, market research
• Keyword Analysis
  Identify main keywords and secondary keywords
• Competitor Analysis
  Identify main competitors and their online strategies
• Site Analysis & URL Specification
  Full review of client website regarding site usability, navigation and communication of client products/services
• Copywriting and creative for ad listings
  Optimize creative to be relevant to search term, offer-specific information
• Campaign Setup
  Ad group creation, deep linking specification, engine submission
• Real Time Bid Management And Reporting
  Setting optimum CPC and bid rules for each keyword
• ROI Analysis And Campaign Optimization
  Optimizing your ads throughout the campaign to maximize ROI

Using dgm IQ software (powered by DC Storm) we offer 100% transparency to advertisers. Advertisers can log into the campaign reports and view campaign performance in real time along with full journal entries. Contact us to discuss your Pay Per Click requirements or call us on +65 6508 9211.