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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) (Demo) is the process of optimising a web site so that it is ranked as highly as possible in the natural listings of a search results page. Search engines send out 'spiders' to score web pages based on content; this is stored in an index. When a user conducts a search, the engine matches that term against the index and displays the listing in accordance with its score.

• Relevancy: search engine algorithms are designed to prioritise natural search results based on relevance to a user search. As a result, traffic from natural listings tends to be of a higher quality.


• Longevity: once a site is correctly indexed and optimised, the listings are there 'permanently'. Natural SEO therefore provides long-term exposure of your web offering. Furthermore, unlike PPC, SEO listings are not budget-dependent and therefore do not expire when budget is unavailable.


• Self-perpetuating: a correctly optimised site structure will facilitate ongoing indexing of existing and new pages in your site over the long-term.


• Cost-efficiency: SEO is the most cost-effective and highest returning form of online marketing. Through buy-in to an integrated SEM solution, our aim is to gradually reduce your dependency on PPC in favour of the more cost-effective SEO element of SEM.

Check out How We Operate Search Engine Optimization

Using dgm IQ software (powered by DC Storm) we offer 100% transparency to advertisers. Advertisers can log into the campaign reports and view campaign performance in real time along with full journal entries.

If you would like further information on the dgmSearchLab search engine optimization solutions, please email the dgmSearchLab business development team or call +65 6508 9211.